![]() ![]() ![]() With a fabulous range of 100s of toys to choose from, plus existing favourites evolving and new toys being developed, Chad Valley is sure to be a favourite for years to come. The price point has been shifted so that Chad Valley toys are now available to all and not just the elite of society. The Chad Valley brand continues to prosper to this day with it's legacy continuing thanks to its association with Argos, one of Britain's leading toy retailers. Queen Elizabeth liked to delight her young daughters with Chad Valley fashion dolls and although such quality saw a somewhat hefty price tag - a couple of weeks wages for most - this did not deter the upper classes from purchasing with enthusiasm. Government, to the Great West Railway, and ultimately becoming toymaker to Her Majesty Queen Elizabeth and daughters. Chad Valley toys became must have in high society, providing high quality products to the White Star shipping line, to H.M. Located in the valley of the River Chad, the forward thinking Harborne team struck deals with companies based around the globe, helping the popularity of Chad Valley toys proliferate in regions they otherwise would not have. Such was their dominance, that for much of the twentieth century they held a leading position within the toy market. Collectors with a keen eye for quality know the worth of official Chad Valley toys, and therefore it is not uncommon for pieces to be described as in good condition despite a lofty age.Īn initial notion to re-purpose printing trimmings into fun playthings metamorphosed into an industry leading specialised business of a completely different nature, one which saw the Johnson family build a world renowned toy company in Edwardian times. This diversity coupled with supreme build quality has been at the forefront have been features of Chad Valley throughout their history, which now spans over 150 years. While some toys were designed to be simplistic and nothing more than a "bit of fun", others were sophisticated examples of engineering especially designed to stimulate young minds and assist engagement with the surrounding world. Eight generations of children have been delighted by Chad Valley toys and this pleasure has not been confined to only Europe, but across the globe. With it's initial roots established by Anthony Bunn Johnson as a fledgling printing company, is was under the management of Joseph and Alfred Johnson - the son and grandson of Anthony respectively - who moved the the company next to the stream which lends it's name to the Chad Valley district from which ultimately the "Chad Valley" brand was born. ![]() ![]() The name "Chad Valley" is derived from the Chad Brook, a small stream located in the Birmingham suburb of Harbone. Toys are still being released under the Chad Valley brand, with new 2021 Chad Valley Toys being released as recently as October 2021. ![]()
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